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A run-filled second half then saw the visiting Eagles score nine unanswered points to cut the AMU lead to eight before another 10-0 run gave the Gyrenes a 52-34 lead with to play.

This proved invaluable as we incorporated their ideas into new product categories, based around their different kinds of customers. As their branding was already well-established, we created a color scheme that would blend well and highlight their distinctive blue book logo.

As a result, important sets of customers paid little attention to the website, and few people ordered online.

AMP decided that their best option was to start fresh with a new website. Devoting the first few months to listening, discussing and planning with AMP, we learned everything we could about their business operations, from customer profiles to their system for fulfilling orders.

Themes from the AMP logo also appear throughout the site, subtly reinforcing the company’s brand and their mission to publish.

Our e-commerce platform provided the essential structure underlying the design.

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